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Soul Chips

Soul Chips and Dips is an all natural hand cooked mixed vegetables chips that come in different tastes, textures and surprisingly colors too. Being a premium gourmet product, Soul joined the market as the first vacuum cooked product, resulting in one if not the finest and freshest chips anyone could ever indulge.
Not only is it an innovative brand that pursues development in every aspect, but it is also a promoter of the eco-friendly and health-conscious movement, providing consumers with a healthy gluten and GMO free snack. Our mission was to create a brand identity and tailor a marvelous packaging design that would appeal to the eyes of the consumers as well as channel the origin of the product, creating a wholesome experience where consumers can engage in a delicious journey.

The art direction we chose was not only inspired by the ambient environment of the chips but was also created to collectively stress on the natural movement that Soul holistically follows.