Heinz Justice League

One of the most exciting briefs for anyone to work on. Heinz / Justice League special edition packaging for the squeeze easy SKUs ‘Squeasy’. These designs were later adapted in the region with different selling lines and languages. The brief started as packaging design then after the region’s approval it was later amplified on OOH communication.

The material was so poor; the characters had to be retouched, visual effects, projectiles were added, and the packs were rendered to create the glorious super hero in-action look.