Baraka was first introduced to the market back in 1980 as the very first bottled water in Egypt that meets very high quality standards with an incredibly balanced taste. The brand kept on expanding while maintaining a very strong background and heritage being the number one local bottled water. However, a part of its expansion included an upgrade of variety allowing customers to hydrate however they please.
Enter Baraka sparkling water, a new definition of freshness in a bottle, taking a new curve while keeping its origin centered. Our job was to analyze the product in every mean, giving it a vibrant, refreshing yet elegant appearance that would introduce the newest local sparkling bottle in the country. We worked on a wholesome facelift to Baraka’s logo, as well as implemented various local elements in its design to channel its cultural weigh.
