The Hair Addict is a brand that empowers women to embrace their natural hair. Through carefully crafted products, it encourages confidence, self-expression, and celebration of every curl and wave.
Women’s Frizz Off Line
The Women’s Frizz Off line introduces illustrations of women that reflect different hair types And product functions. Beyond differentiations, these illustrations convey a sense of empowerment– celebrating individuality while bringing the collection together as a cohesive, unified line.
Men’s Friz Off Line
With Frizz Off Men, our goal was to design a line that stays true to the brand while carving out its own identity. Sleek, fresh, and uncomplicated, it’s crafted to be instantly recognizable and effortlessly distinct.
Smooth moves: Watch Frizz Off Men in Action
A short video for Frizz Off Men highlights the sleek, fresh, and simple aesthetic of the line. It moves smoothly through the products, reflecting their distinct character from the other lines.
Temp Tones Hair Colorants
For the Temp Tones, we’ve introduced a bold yet minimal visual approach built around a single illustrated sketch of a woman with long, luscious hair, unified across all packs. Each pack carries its own monochromatic color, mirroring the dye inside.
Watch Color Speak: Temp Tones in Motion
Watch the Temp Tones come alive as the video shuffles through every shade offered, while keeping the pack at the center of the video
The Kids Hair Care Line
The Kids Hair Care Line was one of the most fun ranges we’ve worked on, inspired by The Hair Addict’s founder Doaa Gawish’s children. Playful illustrations portraying different activities bring the products to life, creating an energetic and joyful line across the range.
Natural Colorants Line
The Natural Colorants line is rooted in simplicity and nature, featuring a minimal illustration of a woman alongside a plant. The plant shifts in color across the variants, subtly reflecting the natural colorant inside each pack while keeping the line calm, clean, and harmonious.
Hair Perfumes Line
The Hair Perfume line, features two whimsical illustrations- one for the original range, capturing the first scents which were created, and another for Arabian line which was developed later, reflecting its bolder, more adventurous fragrances
A Trio Of Notes, One Lasting Impression
A short playful video brings the three original scents to life, letting each fragrance tell its own story and reveal its unique character.
